Pride, W. M., & Ferrell, O. C. (2005). Marketing: Concepts and strategies (Twelve edition (Indian Adaptation).). Houghton Mifflin Co. ; Biztantra.
Lua i Stíl Chicago (17ú heag.)Pride, William M., agus O. C. Ferrell. Marketing: Concepts and Strategies. Twelve edition (Indian Adaptation). Boston : New Delhi: Houghton Mifflin Co. ; Biztantra, 2005.
Lua MLA (8ú heag.)Pride, William M., agus O. C. Ferrell. Marketing: Concepts and Strategies. Twelve edition (Indian Adaptation). Houghton Mifflin Co. ; Biztantra, 2005.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.