APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (2005). Marketing: Concepts and strategies (Twelve edition (Indian Adaptation).). Houghton Mifflin Co. ; Biztantra.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. Twelve edition (Indian Adaptation). Boston : New Delhi: Houghton Mifflin Co. ; Biztantra, 2005.

MLA (8th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. Twelve edition (Indian Adaptation). Houghton Mifflin Co. ; Biztantra, 2005.