Marketing : principles and practice /
| Autres auteurs: | |
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| Format: | Livre |
| Langue: | English |
| Publié: |
London :
Pitman Pub.,
1995.
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| Édition: | 2nd ed. |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xii, 420 p. : ill. ; 25 cm. |
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| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 0273607340 |