Marketing : a complete guide /
Egile nagusia: | McDonald, Malcolm |
---|---|
Beste egile batzuk: | Christopher, Martin |
Formatua: | Liburua |
Hizkuntza: | English |
Argitaratua: |
New York :
Palgrave Macmillan,
2003.
|
Gaiak: | |
Classic Catalogue: | View this record in Classic Catalogue |
Antzeko izenburuak
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Strategic marketing : a guide for developing sustainable competitive advantage /
nork: Xavier, M. J., 1953-
Argitaratua: (1999) -
Successful marketing research : the complete guide to getting and using essential information about your customers and competitors /
nork: Hester, Edward L.
Argitaratua: (1996) -
Market research in practice : a guide to the basics /
nork: Hague, Paul N.
Argitaratua: (2004) -
Strategic marketing management : planning, implementation, and control /
nork: Wilson, R. M. S. (Richard Malcolm Sano)
Argitaratua: (1999) - Reconnecting marketing to markets