Marketing : a complete guide /
Autor principal: | McDonald, Malcolm |
---|---|
Altres autors: | Christopher, Martin |
Format: | Llibre |
Idioma: | English |
Publicat: |
New York :
Palgrave Macmillan,
2003.
|
Matèries: | |
Classic Catalogue: | View this record in Classic Catalogue |
Ítems similars
-
Strategic marketing : a guide for developing sustainable competitive advantage /
per: Xavier, M. J., 1953-
Publicat: (1999) -
Successful marketing research : the complete guide to getting and using essential information about your customers and competitors /
per: Hester, Edward L.
Publicat: (1996) -
Market research in practice : a guide to the basics /
per: Hague, Paul N.
Publicat: (2004) -
Strategic marketing management : planning, implementation, and control /
per: Wilson, R. M. S. (Richard Malcolm Sano)
Publicat: (1999) - Reconnecting marketing to markets