Marketing : a complete guide /
Hlavní autor: | McDonald, Malcolm |
---|---|
Další autoři: | Christopher, Martin |
Médium: | Kniha |
Jazyk: | English |
Vydáno: |
New York :
Palgrave Macmillan,
2003.
|
Témata: | |
Classic Catalogue: | View this record in Classic Catalogue |
Podobné jednotky
-
Strategic marketing : a guide for developing sustainable competitive advantage /
Autor: Xavier, M. J., 1953-
Vydáno: (1999) -
Successful marketing research : the complete guide to getting and using essential information about your customers and competitors /
Autor: Hester, Edward L.
Vydáno: (1996) -
Market research in practice : a guide to the basics /
Autor: Hague, Paul N.
Vydáno: (2004) -
Strategic marketing management : planning, implementation, and control /
Autor: Wilson, R. M. S. (Richard Malcolm Sano)
Vydáno: (1999) - Reconnecting marketing to markets