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LEADER |
01153nam a2200265 a 4500 |
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13168261 |
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100407s2003 nyua b 001 0 eng d |
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|a 2003051511
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020 |
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|a 0333994361 (cloth)
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020 |
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|a 033399437X (pbk.)
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040 |
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|a DLC
|c DLC
|d DLC
|d DB-DhAAL
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082 |
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|a 658.8
|2 21
|
100 |
1 |
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|a McDonald, Malcolm.
|
245 |
1 |
0 |
|a Marketing :
|b a complete guide /
|c Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.
|
260 |
|
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|a New York :
|b Palgrave Macmillan,
|c 2003.
|
300 |
|
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|a xxv, 556 p. :
|b ill. ;
|c 24 cm.
|
504 |
|
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|a Includes bibliographical references and index.
|
541 |
1 |
|
|e 00017987
|
650 |
|
0 |
|a Marketing.
|
700 |
1 |
|
|a Christopher, Martin.
|
852 |
4 |
|
|a Ayesha Abed Library
|j General Shelf.
|
942 |
0 |
0 |
|0 1
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999 |
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|c 8005
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