Strategic brand management : building, measuring, and managing brand equity /

Bibliografske podrobnosti
Glavni avtor: Keller, Kevin Lane, 1956-
Format: Knjiga
Jezik:English
Izdano: Upper Saddle River, N.J. New Delhi : Prentice Hall c2003.
Izdaja:2nd ed.
Teme:
Classic Catalogue: View this record in Classic Catalogue
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od Keller, Kevin Lane, 1956-
Izdano 2015
Knjiga