Strategic brand management : building, measuring, and managing brand equity /
| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Upper Saddle River, N.J. New Delhi :
Prentice Hall
c2003.
|
| Edição: | 2nd ed. |
| Assuntos: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Search Result 1
