Strategic brand management : building, measuring, and managing brand equity /
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Upper Saddle River, N.J. New Delhi :
Prentice Hall
c2003.
|
| Edición: | 2nd ed. |
| Materias: | |
| Classic Catalogue: | View this record in Classic Catalogue |
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