Strategic brand management : building, measuring, and managing brand equity /

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书目详细资料
主要作者:	Keller, Kevin Lane, 1956-
格式:	图书
语言:	English
出版:	Upper Saddle River, N.J. New Delhi : Prentice Hall c2003.
版:	2nd ed.
主题:	Brand name products > Management.
Classic Catalogue:	View this record in Classic Catalogue

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