Strategic brand management : building, measuring, and managing brand equity /

Visa andra versioner (1)

Bibliografiska uppgifter
Huvudupphovsman:	Keller, Kevin Lane, 1956-
Materialtyp:	Bok
Språk:	English
Publicerad:	Upper Saddle River, N.J. New Delhi : Prentice Hall c2003.
Upplaga:	2nd ed.
Ämnen:	Brand name products > Management.
Classic Catalogue:	View this record in Classic Catalogue

Liknande verk

Strategic brand management : building, measuring, and managing brand equity /
av: Keller, Kevin Lane, 1956-
Publicerad: (2015)

Strategic brand management : creating and sustaining brand equity long term /
av: Kapferer, Jean-Noël
Publicerad: (1997)

The new strategic brand management : advanced insights and strategic thinking /
av: Kapferer, Jean-Noël
Publicerad: (2012)

Brands and firebrands : insights from experts /
Publicerad: (2003)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
av: Bhuiyan, Rafiur Rahman
Publicerad: (2019)

Corporate branding : concept and cases\
Publicerad: (2005)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Publicerad: (2005)

Global brand power : leveraging branding for long-term growth /
av: Kahn, Barbara E.
Publicerad: (2013)

Managing brand equity : capitalizing on the value of a brand name /
av: Aaker, David A.
Publicerad: (1991)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
av: Rakibuzzaman, Md.
Publicerad: (2019)

Branding and communication mix of Transcom Beverages Ltd
av: Arefin, Sajid
Publicerad: (2024)

Factors affecting derby’s brand equity in Kushtia territory
av: Samonti, Afra Tasnim
Publicerad: (2019)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
av: Keya, Kaniz Fatema
Publicerad: (2024)

Services marketing and branding strategies of Englishplz Limited
av: Morshed, Zarif
Publicerad: (2024)

How branding is changing the landscape of IPDC Finance Limited
av: Rodrigues, Melissa Maria
Publicerad: (2022)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
av: Fahad, Shafayet Ullah
Publicerad: (2024)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Publicerad: (2010)

The impact of re-branding on the financial aspects of IPDC Finance limited
av: Sakib Ur Rahman, Mohammad
Publicerad: (2022)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
av: Tasnim, Sarah
Publicerad: (2020)

Utilization of digital platform in brand & communication in Prime Bank Limited
av: Khan, Nishat Saiara
Publicerad: (2020)

Brand building and management
av: Faruque, Md. Golam
Publicerad: (2019)

Brand awareness and brand perception of ‘Mr. Cookie’
av: Pranto, Mehbub Hossain
Publicerad: (2019)

The RACI Matrix and its implications: a case of Unilever
av: Ahmed, Muhtasim Rafid
Publicerad: (2019)

Asiatic 360 and beyond
av: Anwar, Adiba
Publicerad: (2018)

The procedure of launching brand new homecare products in the country
av: Sikder, Shihab Al Mahmud
Publicerad: (2019)

Strategic brand planning of Tech Republic Limited
av: Tareq, Karar Firoz Mahmud
Publicerad: (2018)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
av: Islam, Aminul
Publicerad: (2023)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
av: Mazumder, Avranil
Publicerad: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
av: Ashraf, Zayed
Publicerad: (2024)

The new global brands : managing non-government organizations in the 21st century /
av: Quelch, John A.
Publicerad: (2006)

Impact of media in growing brand
av: Tabinda, Faraiba Farnan
Publicerad: (2016)

Strategic brand planning of Symphony Mobile
av: Mahmud, Md. Ryhan
Publicerad: (2018)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
av: Neehal, Saber Hossain
Publicerad: (2024)

Branding across borders : a guide to global brand marketing /
av: Gregory, James R.
Publicerad: (2002)

Impact of digital marketing on brand awareness
av: Haq, Navid Alvi
Publicerad: (2024)

Employer branding of Robi Axiata Limited
av: Fayem, Naimul Hasan
Publicerad: (2014)

A comprehensive study on brand promotion and strategic marketing process of MYSOFT Limited
av: Majumder, Shaikat
Publicerad: (2018)

Strategic operations management /
av: Brown, Steve, 1957-
Publicerad: (2005)

Study on measuring brand awareness of OPPO Bangladesh
av: Musavee, Tehsin
Publicerad: (2018)

The effect of advertising awareness on brand equity in social media
av: Jabin, Siddiqua Mahe
Publicerad: (2022)