Strategic brand management : building, measuring, and managing brand equity /

Toon andere (1) versies

Bibliografische gegevens
Hoofdauteur:	Keller, Kevin Lane, 1956-
Formaat:	Boek
Taal:	English
Gepubliceerd in:	Upper Saddle River, N.J. New Delhi : Prentice Hall c2003.
Editie:	2nd ed.
Onderwerpen:	Brand name products > Management.
Classic Catalogue:	View this record in Classic Catalogue

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