Strategic brand management : building, measuring, and managing brand equity /

ग्रंथसूची विवरण
मुख्य लेखक: Keller, Kevin Lane, 1956-
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Upper Saddle River, N.J. New Delhi : Prentice Hall c2003.
संस्करण:2nd ed.
विषय:
Classic Catalogue: View this record in Classic Catalogue

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