Strategic brand management : building, measuring, and managing brand equity /
मुख्य लेखक: | Keller, Kevin Lane, 1956- |
---|---|
स्वरूप: | पुस्तक |
भाषा: | English |
प्रकाशित: |
Upper Saddle River, N.J. New Delhi :
Prentice Hall
c2003.
|
संस्करण: | 2nd ed. |
विषय: | |
Classic Catalogue: | View this record in Classic Catalogue |
समान संसाधन
-
Strategic brand management : building, measuring, and managing brand equity /
द्वारा: Keller, Kevin Lane, 1956-
प्रकाशित: (2015) -
Strategic brand management : creating and sustaining brand equity long term /
द्वारा: Kapferer, Jean-Noël
प्रकाशित: (1997) -
The new strategic brand management : advanced insights and strategic thinking /
द्वारा: Kapferer, Jean-Noël
प्रकाशित: (2012) -
Brands and firebrands : insights from experts /
प्रकाशित: (2003) -
The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
द्वारा: Bhuiyan, Rafiur Rahman
प्रकाशित: (2019)