Strategic brand management : building, measuring, and managing brand equity /

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Detalles Bibliográficos
Autor Principal:	Keller, Kevin Lane, 1956-
Formato:	Libro
Idioma:	English
Publicado:	Upper Saddle River, N.J. New Delhi : Prentice Hall c2003.
Edición:	2nd ed.
Subjects:	Brand name products > Management.
Classic Catalogue:	View this record in Classic Catalogue

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