Strategic brand management : building, measuring, and managing brand equity /
Príomhchruthaitheoir: | Keller, Kevin Lane, 1956- |
---|---|
Formáid: | LEABHAR |
Teanga: | English |
Foilsithe / Cruthaithe: |
Upper Saddle River, N.J. New Delhi :
Prentice Hall
c2003.
|
Eagrán: | 2nd ed. |
Ábhair: | |
Classic Catalogue: | View this record in Classic Catalogue |
Míreanna comhchosúla
-
Strategic brand management : building, measuring, and managing brand equity /
de réir: Keller, Kevin Lane, 1956-
Foilsithe / Cruthaithe: (2015) -
Strategic brand management : creating and sustaining brand equity long term /
de réir: Kapferer, Jean-Noël
Foilsithe / Cruthaithe: (1997) -
The new strategic brand management : advanced insights and strategic thinking /
de réir: Kapferer, Jean-Noël
Foilsithe / Cruthaithe: (2012) -
Brands and firebrands : insights from experts /
Foilsithe / Cruthaithe: (2003) -
The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
de réir: Bhuiyan, Rafiur Rahman
Foilsithe / Cruthaithe: (2019)