Strategic brand management : building, measuring, and managing brand equity /

Veure altres versions (1)

Dades bibliogràfiques
Autor principal:	Keller, Kevin Lane, 1956-
Format:	Llibre
Idioma:	English
Publicat:	Upper Saddle River, N.J. New Delhi : Prentice Hall c2003.
Edició:	2nd ed.
Matèries:	Brand name products > Management.
Classic Catalogue:	View this record in Classic Catalogue

Ítems similars

Strategic brand management : building, measuring, and managing brand equity /
per: Keller, Kevin Lane, 1956-
Publicat: (2015)

Strategic brand management : creating and sustaining brand equity long term /
per: Kapferer, Jean-Noël
Publicat: (1997)

The new strategic brand management : advanced insights and strategic thinking /
per: Kapferer, Jean-Noël
Publicat: (2012)

Brands and firebrands : insights from experts /
Publicat: (2003)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
per: Bhuiyan, Rafiur Rahman
Publicat: (2019)

Corporate branding : concept and cases\
Publicat: (2005)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Publicat: (2005)

Global brand power : leveraging branding for long-term growth /
per: Kahn, Barbara E.
Publicat: (2013)

Managing brand equity : capitalizing on the value of a brand name /
per: Aaker, David A.
Publicat: (1991)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
per: Rakibuzzaman, Md.
Publicat: (2019)

Branding and communication mix of Transcom Beverages Ltd
per: Arefin, Sajid
Publicat: (2024)

Factors affecting derby’s brand equity in Kushtia territory
per: Samonti, Afra Tasnim
Publicat: (2019)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
per: Keya, Kaniz Fatema
Publicat: (2024)

Services marketing and branding strategies of Englishplz Limited
per: Morshed, Zarif
Publicat: (2024)

How branding is changing the landscape of IPDC Finance Limited
per: Rodrigues, Melissa Maria
Publicat: (2022)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
per: Fahad, Shafayet Ullah
Publicat: (2024)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Publicat: (2010)

The impact of re-branding on the financial aspects of IPDC Finance limited
per: Sakib Ur Rahman, Mohammad
Publicat: (2022)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
per: Tasnim, Sarah
Publicat: (2020)

Utilization of digital platform in brand & communication in Prime Bank Limited
per: Khan, Nishat Saiara
Publicat: (2020)

Brand building and management
per: Faruque, Md. Golam
Publicat: (2019)

Brand awareness and brand perception of ‘Mr. Cookie’
per: Pranto, Mehbub Hossain
Publicat: (2019)

The RACI Matrix and its implications: a case of Unilever
per: Ahmed, Muhtasim Rafid
Publicat: (2019)

Asiatic 360 and beyond
per: Anwar, Adiba
Publicat: (2018)

The procedure of launching brand new homecare products in the country
per: Sikder, Shihab Al Mahmud
Publicat: (2019)

Strategic brand planning of Tech Republic Limited
per: Tareq, Karar Firoz Mahmud
Publicat: (2018)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
per: Islam, Aminul
Publicat: (2023)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
per: Mazumder, Avranil
Publicat: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
per: Ashraf, Zayed
Publicat: (2024)

The new global brands : managing non-government organizations in the 21st century /
per: Quelch, John A.
Publicat: (2006)

Impact of media in growing brand
per: Tabinda, Faraiba Farnan
Publicat: (2016)

Strategic brand planning of Symphony Mobile
per: Mahmud, Md. Ryhan
Publicat: (2018)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
per: Neehal, Saber Hossain
Publicat: (2024)

Branding across borders : a guide to global brand marketing /
per: Gregory, James R.
Publicat: (2002)

Impact of digital marketing on brand awareness
per: Haq, Navid Alvi
Publicat: (2024)

Employer branding of Robi Axiata Limited
per: Fayem, Naimul Hasan
Publicat: (2014)

A comprehensive study on brand promotion and strategic marketing process of MYSOFT Limited
per: Majumder, Shaikat
Publicat: (2018)

Strategic operations management /
per: Brown, Steve, 1957-
Publicat: (2005)

Study on measuring brand awareness of OPPO Bangladesh
per: Musavee, Tehsin
Publicat: (2018)

The effect of advertising awareness on brand equity in social media
per: Jabin, Siddiqua Mahe
Publicat: (2022)