Strategic brand management : building, measuring, and managing brand equity /

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Bibliographic Details
Main Author:	Keller, Kevin Lane, 1956-
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. New Delhi : Prentice Hall c2003.
Edition:	2nd ed.
Subjects:	Brand name products > Management.
Classic Catalogue:	View this record in Classic Catalogue

Ayesha Abed Library: General Shelf

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Call Number:	658.827 KEL
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Savar Campus Library: General Shelf

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