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|a Keller, Kevin Lane,
|d 1956-
|
| 245 |
1 |
0 |
|a Strategic brand management :
|b building, measuring, and managing brand equity /
|c Kevin Lane Keller.
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
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|a Upper Saddle River, N.J.
|a New Delhi :
|b Prentice Hall
|c c2003.
|
| 300 |
|
|
|a xxvii, 788 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 541 |
1 |
|
|e 00013205
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| 650 |
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0 |
|a Brand name products
|x Management.
|
| 852 |
4 |
|
|a Ayesha Abed Library
|j Generalshelf
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