Strategic brand management : building, measuring, and managing brand equity /
| 第一著者: | |
|---|---|
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Upper Saddle River, N.J. New Delhi :
Prentice Hall
c2003.
|
| 版: | 2nd ed. |
| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| 物理的記述: | xxvii, 788 p. : ill. ; 24 cm. |
|---|---|
| 書誌: | Includes bibliographical references and index. |
| ISBN: | 8120323092 0130411507 |