Strategic brand management : building, measuring, and managing brand equity /
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
Upper Saddle River, N.J. New Delhi :
Prentice Hall
c2003.
|
| संस्करण: | 2nd ed. |
| विषय: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| भौतिक वर्णन: | xxvii, 788 p. : ill. ; 24 cm. |
|---|---|
| ग्रन्थसूची: | Includes bibliographical references and index. |
| आईएसबीएन: | 8120323092 0130411507 |