Strategic brand management : building, measuring, and managing brand equity /
| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Upper Saddle River, N.J. New Delhi :
Prentice Hall
c2003.
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| Edición: | 2nd ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descrición Física: | xxvii, 788 p. : ill. ; 24 cm. |
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| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 8120323092 0130411507 |