Strategic brand management : building, measuring, and managing brand equity /
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | English |
| Publié: |
Upper Saddle River, N.J. New Delhi :
Prentice Hall
c2003.
|
| Édition: | 2nd ed. |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xxvii, 788 p. : ill. ; 24 cm. |
|---|---|
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 8120323092 0130411507 |