Keller, K. L. (2003). Strategic brand management: Building, measuring, and managing brand equity (2nd ed.). Prentice Hall.
Цитирование в стиле Чикаго (17-е изд.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd ed. Upper Saddle River, N.J. New Delhi: Prentice Hall, 2003.
Цитирование MLA (8-е изд.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd ed. Prentice Hall, 2003.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.