Keller, K. L. (2003). Strategic brand management: Building, measuring, and managing brand equity (2nd ed.). Prentice Hall.
Dyfyniad Arddull ChicagoKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd ed. Upper Saddle River, N.J. New Delhi: Prentice Hall, 2003.
Dyfyniad MLAKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd ed. Prentice Hall, 2003.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.