Basic marketing : a managerial approach /

Basic marketing : a managerial approach /

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Bibliographic Details
Main Author:	McCarthy, E. Jerome (Edmund Jerome)
Other Authors:	Brogowicz, Andrew A.
Format:	Book
Language:	English
Published:	Homewood, Ill. : R.D. Irwin, 1981.
Edition:	7th ed.
Subjects:	Marketing > Management.
Classic Catalogue:	View this record in Classic Catalogue

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