Cita APA (7a ed.)

Simonson, M. R., & Volker, R. P. (1984). Media planning and production. C.E. Merrill Pub. Co..

Cita Chicago Style (17a ed.)

Simonson, Michael R., y Roger P. Volker. Media Planning and Production. Columbus: C.E. Merrill Pub. Co., 1984.

Cita MLA (8a ed.)

Simonson, Michael R., y Roger P. Volker. Media Planning and Production. C.E. Merrill Pub. Co., 1984.