Simonson, M. R., & Volker, R. P. (1984). Media planning and production. C.E. Merrill Pub. Co..
Cita Chicago (17th ed.)Simonson, Michael R., i Roger P. Volker. Media Planning and Production. Columbus: C.E. Merrill Pub. Co., 1984.
Cita MLA (8th ed.)Simonson, Michael R., i Roger P. Volker. Media Planning and Production. C.E. Merrill Pub. Co., 1984.
Atenció: Aquestes cites poden no estar 100% correctes.