Innovative behavior and communication /
| Auteur principal: | |
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| Format: | Livre |
| Langue: | English |
| Publié: |
New York :
Holt, Rinehart and Winston,
1971
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| Collection: | Editors' series in marketing
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| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xiv, 331 p. : illus. ; 24 cm. |
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| Bibliographie: | Bibliography: (p. 295-320) and index. |
| ISBN: | 0030791057 |