Innovative behavior and communication /
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
Holt, Rinehart and Winston,
1971
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Series: | Editors' series in marketing
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Subjects: | |
Classic Catalogue: | View this record in Classic Catalogue |
Physical Description: | xiv, 331 p. : illus. ; 24 cm. |
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Bibliography: | Bibliography: (p. 295-320) and index. |
ISBN: | 0030791057 |