APA-referens (7:e uppl.)

Armstrong, G., & Kotler, P. (2009). Marketing: An introduction (9th ed.). Pearson/Prentice Hall.

Chicago-referens (17:e uppl.)

Armstrong, Gary, och Philip Kotler. Marketing: An Introduction. 9th ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2009.

MLA-referens (8:e uppl.)

Armstrong, Gary, och Philip Kotler. Marketing: An Introduction. 9th ed. Pearson/Prentice Hall, 2009.