Citazione Stile APA (7a Edizione)

Armstrong, G., & Kotler, P. (2009). Marketing: An introduction (9th ed.). Pearson/Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Armstrong, Gary, e Philip Kotler. Marketing: An Introduction. 9th ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2009.

Citatione MLA (8a ed.)

Armstrong, Gary, e Philip Kotler. Marketing: An Introduction. 9th ed. Pearson/Prentice Hall, 2009.