APA-viite (7. p.)

Armstrong, G., & Kotler, P. (2009). Marketing: An introduction (9th ed.). Pearson/Prentice Hall.

Chicago-viite (17. p.)

Armstrong, Gary, ja Philip Kotler. Marketing: An Introduction. 9th ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2009.

MLA-viite (8. p.)

Armstrong, Gary, ja Philip Kotler. Marketing: An Introduction. 9th ed. Pearson/Prentice Hall, 2009.