Armstrong, G., & Kotler, P. (2009). Marketing: An introduction (9th ed.). Pearson/Prentice Hall.
Dyfyniad Arddull ChicagoArmstrong, Gary, and Philip Kotler. Marketing: An Introduction. 9th ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2009.
Dyfyniad MLAArmstrong, Gary, and Philip Kotler. Marketing: An Introduction. 9th ed. Pearson/Prentice Hall, 2009.
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