Rural marketing : targeting the non-urban consumer /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi ; Thousand Oaks, Calif. :
Sage,
2007.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Table of Contents:
- Rural marketing : opportunities and challenges
- Profile of the rural market
- Rural consumer
- Researching rural markets
- Value offering
- Communicating in the rural market landscape
- Communication : language and culture
- Operationalizing communication strategy : issues and approaches in media
- Retailer as a route to the rural market
- Haats, melas and mobile traders
- Access the rural consumer : emerging channels
- A competitive strategy for rural markets.