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01556nam a2200277 a 4500 |
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14957705 |
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091115s2007 ii a b 001 0 eng d |
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|a \\2007032916
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| 020 |
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|a 9780761935889 (pbk)
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| 020 |
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|a 9788178297491 (India pbk)
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| 040 |
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|a DLC
|c DLC
|d DLC
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| 082 |
0 |
0 |
|a 658.800954/091734
|2 22
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| 100 |
1 |
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|a Velayudhan, Sanal Kumar,
|d 1955-
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| 245 |
1 |
0 |
|a Rural marketing :
|b targeting the non-urban consumer /
|c Sanal Kumar Velayudhan.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a New Delhi ;
|a Thousand Oaks, Calif. :
|b Sage,
|c 2007.
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| 300 |
|
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|a 249 p. :
|b ill. ;
|c 22 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
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| 541 |
1 |
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|e 00019580
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| 650 |
|
0 |
|a Marketing
|z India.
|
| 650 |
|
0 |
|a Consumer behavior
|z India.
|
| 651 |
|
0 |
|a India
|x Rural conditions.
|
| 852 |
4 |
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|a Ayesha Abed Library
|j General shelf
|
| 999 |
|
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|c 5513
|d 5513
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| 952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 658_800954091734000_VEL
|7 0
|9 5387
|a BRACUL
|b BRACUL
|c GEN
|d 2009-11-15
|g 0.00
|l 2
|m 24
|o 658.800954091734 VEL
|p 3010019580
|r 2022-12-15
|s 2022-09-08
|t 1
|w 2009-11-15
|y BK
|x No price found in the accession register.
|