Sheth, J. N., & Parvatiyar, A. (2000). Handbook of relationship marketing: Jagdish N. Sheth, Atul Parvatiyar, editors. Sage Publications ; Response Books.
Chicago-Zitierstil (17. Ausg.)Sheth, Jagdish N., und Atul Parvatiyar. Handbook of Relationship Marketing: Jagdish N. Sheth, Atul Parvatiyar, Editors. Thousand Oaks : New Delhi: Sage Publications ; Response Books, 2000.
MLA-Zitierstil (8. Ausg.)Sheth, Jagdish N., und Atul Parvatiyar. Handbook of Relationship Marketing: Jagdish N. Sheth, Atul Parvatiyar, Editors. Sage Publications ; Response Books, 2000.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.