APA (7th ed.) Citation

Sheth, J. N., & Parvatiyar, A. (2000). Handbook of relationship marketing: Jagdish N. Sheth, Atul Parvatiyar, editors. Sage Publications ; Response Books.

Chicago Style (17th ed.) Citation

Sheth, Jagdish N., and Atul Parvatiyar. Handbook of Relationship Marketing: Jagdish N. Sheth, Atul Parvatiyar, Editors. Thousand Oaks : New Delhi: Sage Publications ; Response Books, 2000.

MLA (8th ed.) Citation

Sheth, Jagdish N., and Atul Parvatiyar. Handbook of Relationship Marketing: Jagdish N. Sheth, Atul Parvatiyar, Editors. Sage Publications ; Response Books, 2000.