Social marketing : influencing behaviors for good /

Social marketing : influencing behaviors for good /

Detalhes bibliográficos
Autor principal:	Kotler, Philip
Outros Autores:	Lee, Nancy, 1932-
Formato:	Livro
Idioma:	English
Publicado em:	Los Angeles ; New Delhi : Sage Publications, c2008.
Edição:	3rd ed.
Assuntos:	Social marketing. Behavior modification.
Classic Catalogue:	View this record in Classic Catalogue

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