Social marketing : influencing behaviors for good /

Social marketing : influencing behaviors for good /

Détails bibliographiques
Auteur principal:	Kotler, Philip
Autres auteurs:	Lee, Nancy, 1932-
Format:	Livre
Langue:	English
Publié:	Los Angeles ; New Delhi : Sage Publications, c2008.
Édition:	3rd ed.
Sujets:	Social marketing. Behavior modification.
Classic Catalogue:	View this record in Classic Catalogue

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