Social marketing : influencing behaviors for good /

Social marketing : influencing behaviors for good /

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Lee, Nancy, 1932-
Format:	Book
Language:	English
Published:	Los Angeles ; New Delhi : Sage Publications, c2008.
Edition:	Third edition.
Subjects:	Social marketing. Behavior modification.
Classic Catalogue:	View this record in Classic Catalogue

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