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01040nam a2200277 a 4500 |
| 001 |
15020300 |
| 008 |
091112s2008 caua b 001 0 eng d |
| 010 |
|
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|a \\2007039239
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| 020 |
|
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|a 9781412956475 (pbk. : alk. paper)
|
| 020 |
|
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|a 1412956471 (pbk. : alk. paper)
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| 040 |
|
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|a DLC
|c DLC
|d DLC
|
| 082 |
0 |
0 |
|a 658.8
|2 22
|
| 100 |
1 |
|
|a Kotler, Philip.
|
| 245 |
1 |
0 |
|a Social marketing :
|b influencing behaviors for good /
|c Philip Kotler, Nancy R. Lee.
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
|
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|a Los Angeles ;
|b New Delhi :
|b Sage Publications,
|c c2008.
|
| 300 |
|
|
|a xii, 444 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references (p. 403-427) and indexes.
|
| 541 |
1 |
|
|e 00019562
|
| 650 |
|
0 |
|a Social marketing.
|
| 650 |
|
0 |
|a Behavior modification.
|
| 700 |
1 |
|
|a Lee, Nancy,
|d 1932-
|
| 852 |
4 |
|
|a Ayesha Abed Library
|j General shelf
|
| 942 |
0 |
0 |
|0 1
|
| 999 |
|
|
|c 5492
|d 5492
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_KOT
|7 0
|9 5364
|a BRACUL
|b BRACUL
|c GEN
|d 2009-11-15
|g 3667.00
|l 12
|m 53
|o 658.8 KOT
|p 3010019562
|r 2023-01-28
|s 2022-10-02
|t 1
|w 2009-11-15
|y BK
|