Social marketing : influencing behaviors for good /

Social marketing : influencing behaviors for good /

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Lee, Nancy, 1932-
Format: Book
Language:English
Published: Los Angeles ; New Delhi : Sage Publications, c2008.
Edition:Third edition.
Subjects:
Social marketing.
Behavior modification.
Classic Catalogue: View this record in Classic Catalogue
Description
Physical Description:xii, 444 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (p. 403-427) and indexes.
ISBN:9781412956475 (pbk. : alk. paper)
1412956471 (pbk. : alk. paper)

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