Social marketing : influencing behaviors for good /

Bibliografski detalji
Glavni autor: Kotler, Philip
Daljnji autori: Lee, Nancy, 1932-
Format: Knjiga
Jezik:English
Izdano: Los Angeles ; New Delhi : Sage Publications, c2008.
Izdanje:Third edition.
Teme:
Classic Catalogue: View this record in Classic Catalogue
Opis
Opis:xii, 444 pages : illustrations ; 24 cm.
Bibliografija:Includes bibliographical references (p. 403-427) and indexes.
ISBN:9781412956475 (pbk. : alk. paper)
1412956471 (pbk. : alk. paper)