Cita APA (7a ed.)

Kotler, P., & Lee, N. (2008). Social marketing: Influencing behaviors for good (3rd ed.). New Delhi : Sage Publications.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Nancy Lee. Social Marketing: Influencing Behaviors for Good. 3rd ed. Los Angeles: New Delhi : Sage Publications, 2008.

Cita MLA (8a ed.)

Kotler, Philip, y Nancy Lee. Social Marketing: Influencing Behaviors for Good. 3rd ed. New Delhi : Sage Publications, 2008.