Problems in marketing : applying key concepts and techniques /

书目详细资料
主要作者: Moutinho, Luiz
其他作者: Chien, Charles S.
格式: 图书
语言:English
出版: Los Angeles ; New Delhi : Sage Publications, 2008.
版:2nd ed.
主题:
Classic Catalogue: View this record in Classic Catalogue
实物特征
实物描述:xiii, 322 p. : ill. ; 24 cm.
参考书目:Includes bibliographical references and index.
ISBN:9780761971788 (cased)
9780761971795 (paper)