Problems in marketing : applying key concepts and techniques /

Bibliographic Details
Main Author: Moutinho, Luiz
Other Authors: Chien, Charles S.
Format: Book
Language:English
Published: Los Angeles ; New Delhi : Sage Publications, 2008.
Edition:2nd ed.
Subjects:
Classic Catalogue: View this record in Classic Catalogue
Description
Physical Description:xiii, 322 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780761971788 (cased)
9780761971795 (paper)