Citazione Stile APA (7a Edizione)

Kotler, P., & Keller, K. L. (2009). Marketing management (Thirteen edition.). Prentice Hall of India Private Limited.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Kevin Lane Keller. Marketing Management. Thirteen edition. New Delhi: Prentice Hall of India Private Limited, 2009.

Citatione MLA (8a ed.)

Kotler, Philip, e Kevin Lane Keller. Marketing Management. Thirteen edition. Prentice Hall of India Private Limited, 2009.