Kotler, P., & Keller, K. L. (2009). Marketing management (Thirteen edition.). Prentice Hall of India Private Limited.
Citación estilo ChicagoKotler, Philip, and Kevin Lane Keller. Marketing Management. Thirteen edition. New Delhi: Prentice Hall of India Private Limited, 2009.
Cita MLAKotler, Philip, and Kevin Lane Keller. Marketing Management. Thirteen edition. Prentice Hall of India Private Limited, 2009.
Warning: These citations may not always be 100% accurate.