Cita APA (7a ed.)

Kotler, P., & Keller, K. L. (2009). Marketing management (Thirteen edition.). Prentice Hall of India Private Limited.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management. Thirteen edition. New Delhi: Prentice Hall of India Private Limited, 2009.

Cita MLA (8a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management. Thirteen edition. Prentice Hall of India Private Limited, 2009.