Kotler, P., & Keller, K. L. (2009). Marketing management (Thirteen edition.). Prentice Hall of India Private Limited.
Chicago Style (17th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. Thirteen edition. New Delhi: Prentice Hall of India Private Limited, 2009.
MLA (8th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. Thirteen edition. Prentice Hall of India Private Limited, 2009.
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